Wednesday, July 27, 2011

English Quebec School Boards Hoping For Promotional Bang from Videos

A couple of video initiatives earlier this year have made a pretty decent attempt at marketing our English Quebec Schools via the video strategy. Both Riverside School Board and the Quebec Association of English School Boards have placed videos on Youtube that have collected a good number of viewers.

Riverside School Board's The Power of Pink was uploaded in January this year and is a response to the viral "Pink Glove Dance" in support of breast cancer research.



The Quebec Association of English School Boards hired Montreal rapper Annakin Slayd to produce a promotional video for the "Go Publique" campaign to increase attendance in English public schools in the province.

 



Pretty cool stuff - hope it has a good effect...

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